Richard, I appreciate you laying this out. Article 3 and 4 really stuck out to me. Treating each person equally goes so against human nature that when you are intentional about doing it, there are widespread ramifications because people notice. What you are doing is seeing people for who they are, not as a tool to advance your agenda. This leads into #4 where you are striving to not promote your work at the detriment of being social. Again, as social networks evolve this will be an ever needed quality among its users or else they will digress into marketplaces where ideas are broadcasted but never sharpened and where products are hawked but never given feedback. Great stuff for me to incorporate as well! Cheers.