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A 360° cooking Show would be interesting to watch.

Byrichard
Reading Time: 3 minutes

For a few weeks now I have been thinking about how you could make a 360° cooking show. For this video I would like to be able to see the process from an angle where I see the person cooking. I would also like to see all of the ingredients and the preparation of various stages of the recipe. For this you would need an open plan kitchen where preparation takes place in the middle of the room.

If it was to be filmed with just one camera then the camera should be lower than eye level but not by much. I would want to look straight ahead in to the eyes of the person preparing the meal and talking. As the person speaks about ingredients I would like to be able to look down and see all of the ingredients. You would need enough room for chopping and marinating. I would think about having a camera above the cooking surfaces so that we can see how the textures change from the start of cooking to when the mix becomes “saucy”. That’s how they describe it in recipes.

I want the 360 approach to be justified. I want to make it so that the viewer has a reason to wear VR goggles. The video above justifies a 360° video whereas the video below does not. The camera needs to be placed as close to the action as possible. It should be designed so that the viewer has to turn his head to see what is happening.

This video does not justify the 360 approach because the action happens in front of the camera and although you can look around the background is not relevant. The action is too small on screen. You can’t see what they are doing.

The camera operator and the producer should learn the recipe and identify what the stages of preparation are. They should have a shot list of every thing that is relevant and place the camera accordingly. Is an oven or a grill used? is sauce prepared? Is something timelapse friendly?

A few years ago we were up in a swiss chalet with a friend and we decided to cook a pizza with a log fire rather than an oven. We started the log fire and then we placed the pizza next to the fire. As the fire was only on one side we rotated the pizza to get it to cook in full. In watching the playback you see the pizza cook as well as the logs go from being logs to embers and “melt” downwards as they burn. If the camera can safely be placed close enough to the fire then you could look down at the pizza as the ingredients change appearance and look up to see the logs decrease in size.

I believe that 360° cooking shows have a future. In theory you need just one well placed camera and editing is cut down to a minimum. Instead of editing and vision mixing from two or three cameras you need just one. I believe that the programme should not be more than 5-10 minutes. People, for now, are still getting used to VR headsets and may find extended periods of time more tiring to watch.

How long will it take before someone like Jamie Oliver uses VR cooking simulations to teach people to cook in the real world. With enough time they could emulate real cooking times at different heats so that when you transition from VR to reality you have the right intuition to successfully cook for yourself and others.

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Apple Pure Vision and the Immersive Experience Opportunity
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Apple Pure Vision and the Immersive Experience Opportunity

Byrichard

Memorable VR experiences


AR/VR and XR have been around for years, if not decades. The most unique VR experience I was involved with was people wearing an immersive headset whilst snorkelling in a pool to experience being “weightless” whilst watching an immersive video. 


The second most interesting video 360 experience was a ZDF volcanic explosion where you could watch a volcano explode, as if you were in Pompei. You could follow the projectiles as they flew by you. You could watch the pigeons take off and fly away. 


https://www.youtube.com/watch?v=1rXyGAySHTA


The third immersive experience of note was where we sat in wheelchairs, with a VR headset on and we saw the world through the eyes of an old person in a wheel chair. We could see people “talk” to us, as if we were the main character. 


Price as a Barrier to Entry


The Pure Vision headset by Apple is exhorbitantly priced. A few years ago the Quest 3 headset cost about 340 CHF and could be used for gaming. The Apple headset costs 3700 USD. Samsung headsets in contrast cost the price of a mobile phone and a headset. 


The Affordable Options


VR headsets that are mobile friendly cost just 20-70CHF depending on the size of the phone, and the quality you desire your headset to have. Apple’s is way out of people’s acceptable price range. 


Patent Monopoly


One of the most worrying things about the Pure Vision demonstration yesterday at WWDC was the mention that they had over 5000 patents. Some might think “Youpie, that’s a lot of innovation” but I see this as monopolistic and destructive. The more they patent indiscriminately the more they will prevent innovation by others. I would own a Quest 3, if Meta didn’t own Oculus. I don’t trust Meta with Immersive experiences, and I don’t like how Apple charges exorbitant fees. 


Always Worn


From the demonstration of the Pure Vision headset it seems as though Apple wants us to immerse ourselves into XR for extended periods of time, to browse photos, videos, and work in AR. They seem to want us to edit video in augmented reality, rather than on a screen. They want us to be fully immersed, to the point that when we’re talking to someone, the display becomes transparent, rather than have us take off the headset. 


Film Watching


They demonstrated how the headset fades the background to “nice colours” or some similar kitsch. They also promoted that we can make the screen for movie watching as big as we want. When I heard this I thought “Imax VR experiences”. With 23 million pixels you could probably watch Imax quality content from the comfort of your airline seat, should you have such a desire. 


Solitary


One of the key issues I see with the Pure Vision headset is that it will isolate us from the world we are in, encouraging us to spend more and more time alone in a virtual world, rather than in the real world. I see this as great for people who live alone, but awful for family, love and other aspects of life. If you’re watching a film with a VR headset then you’re alone, unless they code in a way to be with others. 


https://www.youtube.com/watch?v=uplqiPYGOvs


Irony


It’s ironic that just as Meta gave up on VR/AR/XR apple brings out a headset that would help get people immersed. 


https://www.youtube.com/watch?v=UdDkfZlnjjo


The Mobile Office


The Apple Pure Vision headset was marketed as a remote work tool, as well as a work tool. the idea is that you organise your work space within the immersive VR goggle experience. Video editing in VR could be interesting because rather than get a large screen, you simply set up the timeline, player and program screens as you want them to be. In theory you can edit 360 videos whilst immersed in VR. They didn’t explore typing and writing, but I did get the impression that they want us to navigate through the environment either through gestures, to grow or shrink windows, or voice, to tell Siri and the VR environment what we want to see. 


https://www.youtube.com/watch?v=QlhymliR7mo


Looking Forward to the PureVision SE


Although Apple haven’t even started to sell their PureVision headsets yet I look forward to the PureVision SE alternative. This version should be more affordable and more interesting for normal people. By normal people I mean people who buy a fragile glass headset rather than an electric bike. I want the PureVision SE option to be affordable, maybe even existing mobile device friendly as we have with the Samsung Gear solutions. 


An Increased Demand for Content


The PureVision headset should come out in the beginning of 2024 which means that for the rest of the year we should be working on 360 videos and other immersive experiences. Now is the time to make sure that when the headsets come out, our content is there, for people to enjoy. YouTube videos, netflix content, amazon prime, and others should know work towards 360 video experiences, like the porn industry has already made available. 


The one drawback to porn and the PureVision goggles, is that there are plenty of cameras, and if it uses gestures, then self-gratification may not be ideal. 


And Finally


With good battery life, simplified typing and good gesture controls PureVision and similar products could replace laptops and desktops, and if not laptops and desktops, then external screens. In my experience VR is a lot of fun to experience but it does cause fatigue, and that fatigue means that we use it less than we would otherwise. 


The act of putting a VR headset on, queueing content and more is slow and clunky. If Apple has found a way to make this easier, then that will help drive adoption. The Quest 3 was already a good step forward. We have to see the leap made by PureVision. 

A continued Interest in 360 Videos
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A continued Interest in 360 Videos

Byrichard

A few weeks ago I was at the Geneva International Film Festival in Geneva as a volunteer so I got to play and experience new 360 experiences and some of these were interested because we could move around in space whilst others were interesting because of their length.


A few years ago people thought that 15-20 minutes was long for content but during the GIFF it became apparent that content is now 30 or more minutes long so another wall has come down. People can now experience immersive VR Goggle experiences for extended periods of time and this opens quite a few new doors.


It also changed how I see 360 videos. If a film festival can present immersive video experiences that last half an hour to people coming off the street then the quality of the experience has progressed. It means that 360 video content, and people who want to view it are jumping into the mainstream.


Yesterday I was at a film rehearsal and brought an old 360 camera to film. You can see the director directing the actors, the lights and more as an immersive experience. This morning I watched, to see how it felt and it was good.


Today I experimented with a 5.7K 360 video device and the image quality is much nicer than with previous devices I used. I feel that we are finally getting to see interesting image quality.


One of the reasons I had cooled down to 360 videos is that I had tried a few options and been filled with hope only to have it dashed at playback in VR goggles. Today this issue is resolved. Cameras provide us with the quality that we want and expect.

YouTube and Ad Blockers

YouTube and Ad Blockers

Byrichard

One of the pleasures we would enjoy many years ago was to browse YouTube, and eventually find something worth watching. This was possible for one key reason. There were no ads being loaded that would block us for thirty seconds or more. Today I read that YouTube test threatens to block viewers if they continue using ad blockers.


YouTube video surfing and channel surfing are the same thing. You hop from channel to channel, or from video to video, until you find something to watch. You watch a few seconds at a time before deciding that you prefer some other form of content. The issue with ads is that they slow you down. If you watch 3 or four videos and see 30 seconds of ads before watching five seconds of video then you spend all of your browsing time watching adverts, rather than content.


Pay For Premium, Get No Ads


That’s fantastic in theory, and in practice this is a good alternative to ad blockers. The issue that I have with this solution is that we’re paying to have clickbait pushed on us, rathre than actually browse YouTube. We’re facing the same problem as with ads. We’re still struggling to find worthwhile content.


Ads Encourage People to Leave


When I grew tired of seeing ads I left YouTube for days or even weeks at a time. It’s only because I used ad blockers that I came back, and I still felt that I was being conned. The first con is that the content is UGC, User Generated Content, or as I prefer to call it, User Generated Crap. A lot of the content that YouTube pushes on us is crap. You would never watch it on television.


The second problem is that the ads themselves are crap. For all of the data that Google has on me, their ads are completely off the mark. They market products that I have no interest in using. The ads are also of low quality. In some cases the ad is a music video, that is being played before you watch the content you wanted to watch.


YouTube Ads Don’t Need to be Video Ads


YouTube makes the mistake of playing video ads when there is no need to. Other types of ads would be just as effective, and would not detract people from watching the videos that they’re watching. Plently of videos on YouTube are product reviews. Given that this is the case those videos, can, in and of themselves be seen as adverts. If we watch a video about barefoot shoes then that content should be seen as an advert. That’s what it does. Imagine if advertisers paid content creators, when their videos are played, after someone searches for a specific product. The idea that you need to play an ad, for ad revenue, is obsolete at this moment in time.


Content as Advert


To elaborate on the idea, if I watch three videos about types of shoe then the brand that is being covered in the video should contribute financially to that video. I’m watching a promotional video, about a product. I don’t need a pre-roll add before watching a video about a specific product, or a specific lines of product.


YouTube said that they want people to either get premium, or see ads, to pay for content creators to create content. I think they’re missing the purpose of an entire segment of YouTube videos. Tutorials, hiking videos, cycling videos and more are already marketing products, without ever needing to show ads. In some cases the ads are paid for by being mentioned directly in the videos themselves. I tend to skip those ads, though.


Why Do We Skip Ads


One of the questions that YouTube and others should ask is “why do people skip ads?” Why do I force quit iOS games to avoid seeing ads. Why do I avoid seeing ads on YouTube. The short answer is “because I have seen manscaped adverts hundreds of times, because I have seen the iOS game adverts once per game play. If the adverts were updated, and if we had more ads to watch, then we wouldn’t skip them. The reality of the situation is that we’re skipping ads that we have already seen. In some cases I will see the same ad when playing iOS games, ten times, in ten puzzles solved or failed.


US Influence


People in the US have an extremely high tolerance for being bombarded with ads. American football has adds every few minutes. European Football has ads after fourty five minutes of game time. You’re watching the sport, and ads are put at reasonable intervals in Europe. If people use ad blockers, reduce the frequency of ads, and increase the rotation of ads, so that they see five to ten adverts, rather than one advert ten times.


Pre-Roll Ads Before We Have Even Committed


One of the things I hate most about YouTube and other video sharing websites is that they play 30 seconds of video before you watch the content. Sometimes it starts to play without you deciding to watch the content in the first place. More often than not, if I get a pre-roll ad, before I have watched the video I will not watch the video at all. Sometimes you’re about to watch a 45 second, or a 1 minute 30 second video, and you have 30 seconds, to a minute of advert.


And Finally


The question that YouTube, Google, Daily Motion and others should be asking is not “How can we force people to watch ads or pay for premium access to our content?” but “Why are people so aggressive about blocking ads?”. The reason is simple. Ads are invasive, ads are too frequent, ads are always the same. Facebook should be working to make ads appealing, rather than threatening to block users.

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The Tiny House movement and travel

Byrichard

The Tiny House Movement and travel combine well together. In this video a Czech couple bought a fan and transformed it into a self contained home to live in for a year. They chose it because they wanted room for the surfboards, wet suits and more. It has space for cooking lamb shanks, socialising and sleeping. You can enter the van both from the front and the back.

I really like the idea of this van. It would be fun to travel for a few months from place to place, do what there is to do, see what there is to see and then move on. This would adapt well to hiking, climbing, via ferrata and other sports. It allows you to live comfortably without spending money on hotels, villas or other places.

The project cost them around 10,000 dollars to build so if you work and save up for a few months you could easily take a gap year and afford to do such a project. Working on such a project does require some skills in wood working. He said that it took hundreds, if not thousands of hours to prepare the van. If you’re travelling then a few steps a day for a few weeks would get to this final result.

At one moment they speak about the herb garden that they have in the glove box. As they had the space they planted some mint and other herbs for cooking. As a result of this herb garden they said that when driving on rough roads the Mint plant gets shaken about and in the process the van smells of mint. It’s a natural air freshener.

In a month they will move on and sell the van to continue travelling. If I was travelling to New Zealand I’d like to try living in a van like this and use it as a base to go hiking, climbing and enjoying other sports. This seems like a pleasant way of travelling.

 

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