The First Day of Summer
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The First Day of Summer

The good weather is finally back. I took this opportunity to go out and film around La Rippe which is on the border between France and Switzerland. From here you can see the Mont Blanc and the Jura. If you look to the South West you can see Geneva’s Jet D’eau and the Salève.

I found the first location’s vantage point when I had a day off from work. I don’t remember where I was cycling or driving the scooter but I went up. To get to it you have to head up a steep hill which is good when you’re cycling as it builds up your endurance. It can also be fun on the way down.

Now that the weather has improved I have a number of locations that I want to film. I want to experiment both with 360 video and flat video. I want to go to interesting locations and share the highlights with you. The better the weather the easier it will be for me to get the material. I would have ranged further today but as I will be climbing this evening I prefer to preserve that strength and endurance. Tomorrow I can range further.

The three sports I would like to focus on this summer are climbing, both conventional and via ferrata, hiking and cycling. Each of these sports is feasible in the landscape around here. Hikes can take you by some spectacular scenery. The challenge will be to decide whether to film with the 360 camera or the conventional one. Time will decide. I can easily carry both cameras but it is always better to focus on one format at a time.

Half a Billion instagrammers

As of the 21st of June, the longest day, the day that Switzerland finally got some sunshine Instagram announced that there are half a billion instagrammers. That’s almost the same number of people who live in the European Union. Half a Billion users are sharing square images of their daily life.

A photo posted by David Azia (@d_azia) on

Instagram provides us with windows in to the lives of others.


Among those half a billion people are a lot of interesting people. We have a few of the Cousteau family. We have a few celebrities and personalities but we also have an increasing number of people that are part of our personal network. Friends, family and colleagues are on this network. They share key events in their lives, interesting adventures, familiar landmarks and landscapes. Instagram is a social network that connects people who look at the world with a photographic eye.

Some images and some accounts make the lure of travel appear. Wouldn’t you want to travel and see this lake and those rock formations? It reminds me of sights and sounds you can get in Switzerland.

Remember that not all advertising needs to be about city life and city products. Sometimes Instagram can share the passion of the wild. You see an image of New Zealand such as the one above and it reminds you of the Alps. It also reminds you of your desire to get back up in the mountains.

A photo posted by Sierra Quitiquit (@sierra) on

This social network is ideal for lovers of nature and sports.

A photo posted by Suunto (@suunto) on

It also lends itself well to illustrating Humanitarian work.

I like Instagram and I hope that it continues to be used in a personal and educational way.