Video Insider

Byrichard

I’ve seen a lot of people create link posts where there’s no comment just links and these are not effective. They’re not effective because they require the audience to click through and read the entire post to see what you thought was of interest.

Instead I’m going to choose key paragraphs and link to the article. If you like the paragraph then simply click on the link and you’ll get the full article within it’s context.

The user-generated video content tsunami has clearly changed the shape of the online environment we live in today. In fact, the growth of UG video so far is turning the Internet into a non-interactive medium. It’s created the quagmire we’re in today because the industry is treating all online video the same — meshing UG video with professionally produced brand videos. Even if consumers want to sit back and watch a monkey juggling video online, that doesn’t mean they don’t want to lean forward when they visit Web sites to get information about that car or house they’re thinking about buying.

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 I believe it’s not about gazing into a crystal ball to predict what ad format will produce the greatest CPMs. In an industry as exciting, creative and fast-moving as ours, it seems we are all becoming as distracted as the consumers we are trying to attract. But we need to remember the basic premise that advertising is communication of valuable information. And for it to be effective, we need to communicate the message multiple times in multiple ways; we especially need to recognize that every time the message needs to be a fresh exciting experience that engages and resonates with target customers, motivating them to take action. David Ogilvy once said, “What really convinces consumers to buy or not to buy is the content of your advertising, not its form.”

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Instead, go to work tomorrow worrying about something even more important.  Rather than how many see your commercials, worry about how much time they spend with them.

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Let me know whether you like this style of posting. Now to go on with traditional feedreading.

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Twitter desaturation

Byrichard

Due to the quantity of people using twitter it’s purpose has changed. From being a place where you tell people what you’re up to it’s become a place where you discuss what you’re up to and what you’re thinking about. As a result of this following people without them following you back is pointless.

I went through my twitter list this morning and it was at over 530 people being followed. I went through that list and started to remove people according to four factors. If they’re not following are they A) personalities, B) Amusing, C) active or d)responsive. If they met none of these criteria they were removed from my following list. Even those with attractive avatar pictures were removed.

That’s because twitter is a noisy place. People are tweeting about their activities 24 hours a day 7 days a week 366 days a year (since this year is a leap year) and if we start to listen and respond to those that can’t hear us then there’s a huge amount of noise generated.

It was a fast and easy process which too no more than half an hour to an hour and there is a big change. Now as I look through my timeline I find that I care about everyone in it. I know many of them well and there are quite a few I’ve met in person.

Yesterday for example it meant a lot to me when Jamie told me she was happy to have met me. It’s nice to be shown that you’re not just another piece of text on a screen. It’s nice to use twitter as a multiplatform instant messenger to chat both with old friends and to make new ones. That’s why so many people like twitter. That’s why I like it.

If you’re on twitter take the time to check who is following you and whether they react to your @ messages. If they don’t then it might be worth removing them from your follow list as they’re creating noise. Let’s keep the noise to a minimum and conversation to a maximum.

Twitter’s purpose has changed and I wanted to reflect it.