In July Roaming will be a bad memory for Europeans travelling within Europe. As a result of this the sale of sim cards to Ingress players, pokemon Go players and others will also be a thing of the past. What will not change is that we use social media apps to communicate with other people. As a consequence of this use we see local adverts.
At the moment I am in Spain and see Google España rather than Google Switzerland. I see Spanish adverts. Local and national products are advertised to me as I browse. As Google, Facebook, Twitter and other companies know of my interests when I am in Switzerland they can extrapolate them to local businesses in Spain. Diving, climbing and other companies would benefit from me seeing their offers.
if I have just a gigabyte of data then I need to throttle many of these apps. I don’t want self loading videos and other content. I want a minimum of content to make that gigabyte of data to last until I get on the plane. Advertisers suffer because as I reduce my normal browsing habits it reduces their chance of being seen.
In my opinion telecom operators and advertisers should collaborate together to make it cheaper for travellers to use their smartphones. Advertisers should buy data from telecom operators so that travellers are more inclined to use their phones.
Businesses will benefit from us posting to and browsing from Instagram, Swarm, Google Local Guides, Trip advisor and many other services. Everyone benefits from cheaper roaming.
At the moment businesses with free wifi are helping people see more adverts. With cheaper roaming globally a receptive audience will see more adverts hence providing them with more ideas and inspiration for activities during their stay in an unfamiliar place. Advertisers and businesses should capitalise on this potential audience.